SOCIAL CONTENT

BRAND STORYTELLING

FWD Social Media BAU

Making insurance feel human on social

Reframing love between parents and children

The Look of Love

VISUAL IDENTITY DESIGN

campaign and EXHIBITION DESIGN

VISUAL IDENTITY DESIGN

campaign and EXHIBITION DESIGN

SOCIAL CONTENT

BRAND STORYTELLING

SportSG: ActiveParents

Social Media BAU

SportSG: ActiveParents Social Media BAU

Making movement a part of

family life

Making movement a part of family life

A Study in Anthrobotany

Unraveling the value of life through interactive zine design

Unraveling the value of life through interactive zine design

VISUAL IDENTITY DESIGN

EDITORIAL DESIGN

VISUAL IDENTITY DESIGN

EDITORIAL DESIGN

MORE PROJECTS

Hi, I'm Yue, a Singapore-based creative focused on social-first storytelling and strong brand messaging.

Hi, I'm Yue, a Singapore-based creative focused on social-first storytelling and strong brand messaging.

Hi, I'm Yue, a Singapore-based creative focused on social-first storytelling and strong brand messaging.

I ENJOY developING ideas that turn brand concepts into culturally grounded social narratives that resonate with how people see and experience the world.


My practice spans design, animation, illustration, and photography, allowing me to craft and execute ideas across different formats.

I ENJOY developING ideas that turn brand concepts into culturally grounded social narratives that resonate with how people see and experience the world.


My practice spans design, animation, illustration, and photography, allowing me to craft and execute ideas across different formats.

MORE ABOUT ME

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