ART DIRECTION

INTERACTIVE ZINE DESIGN
ILLUSTRATION

ART DIRECTION

INTERACTIVE ZINE DESIGN
ILLUSTRATION

A Study in Anthrobotany

Unraveling the value of life through interactive zine design

Reframing love between parents and children

The Look of Love

VISUAL IDENTITY DESIGN

campaign and EXHIBITION DESIGN

VISUAL IDENTITY DESIGN

campaign and EXHIBITION DESIGN

MOTION GRAPHICS

AD ANIMATION

MOTION GRAPHICS

AD ANIMATION

5th Mental Health Film Festival Singapore Animated Trailer

Wind Rises, Crashing Tides

Remixing traditional Chinese motifs for a modern, Western audience

Remixing traditional Chinese motifs for a modern, Western audience

VISUAL IDENTITY DESIGN

EDITORIAL DESIGN

VISUAL IDENTITY DESIGN

EDITORIAL DESIGN

MORE PROJECTS

Hi, I'm Yue, a Singapore-based creative focused on social-first ideas driven by human insight.

Hi, I'm Yue, a Singapore-based creative focused on social-first ideas driven by human insight.

Hi, I'm Yue, a Singapore-based creative focused on social-first ideas driven by human insight.

I enjoy developing ideas that turn brand concepts into social narratives-- particularLY ones that feel grounded in culture and resonate with how people see and experience the world.


My practice spans design, animation, illustration, and photography, allowing me to craft and execute ideas across different formats.

I enjoy developing ideas that turn brand concepts into social narratives-- particularLY ones that feel grounded in culture and resonate with how people see and experience the world.


My practice spans design, animation, illustration, and photography, allowing me to craft and execute ideas across different formats.

MORE ABOUT ME

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