Hi, I’m Yue! I’m a multimedia creative focused on social-first storytelling and how it ties into brand messaging, working across design, animation, illustration, and photography.

With a background in animation, storytelling sits at the core of my work.

I enjoy developing ideas that translate brand concepts into engaging social narratives—whether through a thoughtfully executed trend or a post that really gets what your audience wants to see.

My practice is rooted in digital mediums, but I’m always exploring new ways to bring ideas to life, from interactive formats to prop photography.

Outside of work, I’m what some might call chronically online—but I see it as being a digital native, constantly immersed in culture in all its forms.

It shapes how I think about storytelling, trends, and the way people engage online. I also design and produce my own merch, which I occasionally sell at art markets!