Sports SG: ActiveParents Social Media BAU
Sports SG: ActiveParents Social Media BAU
Sports SG: ActiveParents Social Media BAU
Crafting motion-led social content to promote active family lifestyles
Crafting motion-led social content to promote active family lifestyles
SOCIAL CONTENT
BRAND STORYTELLING
SOCIAL CONTENT
BRAND STORYTELLING
SOCIAL CONTENT
BRAND STORYTELLING
Context
Context
Designer and video editor: Yue
Copy: Kenneth Chua
Art Director: Nikki Lo
Content Strategy: Wey Chen Lee
Retainer with GERMS Digital
Designer and video editor: Yue
Copy: Kenneth Chua
Art Director: Nikki Lo
Content Strategy: Wey Chen Lee
Retainer with GERMS Digital
ActiveParents is an initiative by SportSG focused on encouraging parents to incorporate movement into everyday family life, promoting active living as a key part of raising children.
ActiveParents is an initiative by SportSG focused on encouraging parents to incorporate movement into everyday family life, promoting active living as a key part of raising children.
Objectives
Objectives
Encourage parents to adopt active lifestyles with their children
Encourage parents to adopt active lifestyles with their children
Make movement feel accessible, fun, and part of daily routines
Make movement feel accessible, fun, and part of daily routines
Translate campaign messaging into engaging, platform-friendly social content
Translate campaign messaging into engaging, platform-friendly social content
Role & Collaboration
Role & Collaboration
For this project, I focused on the execution and production of motion-led social content, working with the creative team to bring ideas to life across video and animated formats.
My role included storyboarding, filming, video editing, and designing animated social posts, ensuring content was engaging, accessible, and optimised for social platforms.
For this project, I focused on the execution and production of motion-led social content, working with the creative team to bring ideas to life across video and animated formats.
My role included storyboarding, filming, video editing, and designing animated social posts, ensuring content was engaging, accessible, and optimised for social platforms.
Execution
Execution
Reels & Short-form Video Content
Reels & Short-form Video Content
Developed short-form videos tailored for social platforms, adapting ideas into quick, engaging formats designed for easy consumption and shareability.
Developed short-form videos tailored for social platforms, adapting ideas into quick, engaging formats designed for easy consumption and shareability.
Static Content
Designed static graphics that promote active lifestyles and accessible movement, while highlighting the role of encouragement in supporting parents and family wellbeing.
Designed static graphics that promote active lifestyles and accessible movement, while highlighting the role of encouragement in supporting parents and family wellbeing.
Animated Content
Developed social-first animated content using trend-led formats to capture attention while clearly communicating brand messaging.
Developed social-first animated content using trend-led formats to capture attention while clearly communicating brand messaging.
Social Contests
Social Contests
Produced interactive social content designed to drive engagement, including contest formats that encouraged participation (e.g. user-submitted family photos transformed into superhero-themed visuals).
Produced interactive social content designed to drive engagement, including contest formats that encouraged participation (e.g. user-submitted family photos transformed into superhero-themed visuals).
