This project was designed to elevate Oasis: Beauty Kitchen, a locally-based skincare and lifestyle brand rooted in sustainability and conscious personal care.

Our research revealed that Oasis: was facing challenges with brand recognition and market reach. So rather than positioning it in direct competition with other skincare brands, we focused on differentiating it from the rest, and carving out a unique niche in the eco-conscious lifestyle space.

Keeping Oasis:’s millennial target audience in mind, we studied consumer habits and explored tech-driven strategies to enhance relevance and engagement. By aligning with the values and digital behaviours of this demographic, we aimed to increase brand outreach and drive long-term growth.

We proposed that Oasis: solidify its leadership in Singapore’s eco-friendly lifestyle market through:

• Strategic brand expansion

• Deeper customer engagement

• Collaborative partnerships

To achieve this, we saw potential tapping into the personalised shopping market and strengthening their digital presence — enabling a smoother transition into sustainable living via a virtual marketplace.

Building on Oasis:’s role as a vendor of sustainably made products, we conceptualised Terra Collective — an app that functions as a one-stop hub for sustainable living.