Connective
An AI-powered workplace assistant to support neurodivergent individuals
visual identity design
ART DIRECTION
Branding and art direction: Yue
Conceptualisation: Yue, Dia, Rakshita
AR Elements: Rakshita
Packaging and print design: Dia
3D Modelling: Angel
Group work with Lakshminarayana Rakshita Kollengode, Eng Ziqin Dia and Angel Tan
Branding and art direction: Yue
Conceptualisation: Yue, Dia, Rakshita
AR Elements: Rakshita
Packaging and print design: Dia
3D Modelling: Angel
Group work with Lakshminarayana Rakshita Kollengode, Eng Ziqin Dia and Angel Tan
This project is a fictional artefact of the future designed to assist neurodivergent people's integration into workplace culture through accessible communication.
Neurodivergent individuals often struggle in traditional workplace environments due to the prevalence of unspoken social norms—such as the expectation to avoid blunt communication or to stay beyond official working hours. These unwritten rules can create additional barriers to employment and long-term retention for neurodivergent people.
Hence to make offices more inclusive, we decided to hone in on helping to facilitate clear, transparent communication between neurodivergent people and neurotypical people in the workplace.
How we do this is through our AI-powered social assistant headgear, Connective.
Connective's features include:
Providing assistance in reading social cues
As many neurodivergent people suffer from not being able to recognise visual cues as much, Connective helps to point them out.
Assisting in suggesting appropriate responses
With help from the feature that helps users analyse colleagues' moods and body language to prompt appropriate topics of conversation
Aiding in normalising a more empathetic workplace
Connective, being provided to all workers in workplaces, will not only help neurodivergent people understand their neurotypical colleagues better and vice versa.
This project is a fictional artefact of the future designed to assist neurodivergent people's integration into workplace culture through accessible communication.
Neurodivergent individuals often struggle in traditional workplace environments due to the prevalence of unspoken social norms—such as the expectation to avoid blunt communication or to stay beyond official working hours. These unwritten rules can create additional barriers to employment and long-term retention for neurodivergent people.
Hence to make offices more inclusive, we decided to hone in on helping to facilitate clear, transparent communication between neurodivergent people and neurotypical people in the workplace.
How we do this is through our AI-powered social assistant headgear, Connective.
Connective's features include:
Providing assistance in reading social cues
As many neurodivergent people suffer from not being able to recognise visual cues as much, Connective helps to point them out.
Assisting in suggesting appropriate responses
With help from the feature that helps users analyse colleagues' moods and body language to prompt appropriate topics of conversation
Aiding in normalising a more empathetic workplace
Connective, being provided to all workers in workplaces, will not only help neurodivergent people understand their neurotypical colleagues better and vice versa.
Art Direction and Visual Identity
Art Direction and Visual Identity
The general idea for the visual direction of this artefact is for it to be very sleek and professional looking, with a futuristic touch.
The colour we decided to go with was a very tranquil blue-purple shade so it would not be too overwhelming for our target audience. Our accent shade is a dark blue that helps the AR user interfaces stand out better in real life for higher contrast.
The overall feel is meant to be very minimal with little visual clutter and with images of the product and direct messaging of what it does, so it ties into the idea of it being a product for accessibility and being easy to understand and take in for neurodivergent individuals.
The font chosen is also a very legible sans serif as this product is not meant to be overwhelming, but something approachable and direct in what it does. The candid nature of our copy was partially inspired by No Name’s guerrilla marketing and general art direction, where every packaging states exactly what the product it is even to a humorous degree.
The packaging for the headgear is also made out of acrylic to emphasise Connective's ethos of "clear, transparent communication".
The general idea for the visual direction of this artefact is for it to be very sleek and professional looking, with a futuristic touch.
The colour we decided to go with was a very tranquil blue-purple shade so it would not be too overwhelming for our target audience. Our accent shade is a dark blue that helps the AR user interfaces stand out better in real life for higher contrast.
The overall feel is meant to be very minimal with little visual clutter and with images of the product and direct messaging of what it does, so it ties into the idea of it being a product for accessibility and being easy to understand and take in for neurodivergent individuals.
The font chosen is also a very legible sans serif as this product is not meant to be overwhelming, but something approachable and direct in what it does. The candid nature of our copy was partially inspired by No Name’s guerrilla marketing and general art direction, where every packaging states exactly what the product it is even to a humorous degree.
The packaging for the headgear is also made out of acrylic to emphasise Connective's ethos of "clear, transparent communication".
